Christmas Price Index
Life-sized Gingerbread Branch to show the Annual Christmas Price Index from PNC Bank. The bank, made of real gingerbread, featured the 12 gifts from “The Twelve Day of Christmas” song using their prices as a financial reference.
Designed at Deutsch Inc.
Banco construido con galleta de jengibre como parte de la campaña Price Index del Banco PNC.
La bóveda del banco fue construida con galleta de jengibre representando los 12 regalos del jingle “The Twelve Day of Christmas”.
Diseñado en Deutsch Inc.
YES there’s a video
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SÍ: hay un video
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2015
Client: PNC Financial Services Group
Chief Creative Officer: Kerry Keenan
Group Creative Director: Jeremy Bernstein
Senior Art Director: Alex Avis
Senior Copywriter: Justin Lee
Interactive Design Director: Aliza Adam
Designer, Illustrator: Lynne Yun
Designer: Belén La Rivera
Interactive Designer: Alex Miller
Fabrication: Design Compendium
Bakery: Bredenbeck’s
Photographer: Jeremiah Wilson