Menopausia Para Todas is a project led by Dr. Pilar Valenzuela, a gynecologist recognized for her work on menopause. Created to share scientific, evidence-based information in a warm and approachable way, the project aims to support and empower women through this often overlooked stage of life. Rather than using her own name, Dr. Valenzuela chose to build a platform that could grow as a collective and inclusive space.

The visual identity was designed to reflect the project’s core personality traits: trustworthy, empathetic, and inspiring. The result is a flexible identity system and a logo that feels close and confident, featuring an icon that subtly evokes the uterus, self-care, and a sense of shared experience.

The brand brings clarity, warmth, and vitality to every touchpoint (from the podcast to future publications) helping position menopause not as a taboo, but as a stage of life we can all talk about, learn from, and navigate together.

2024