Christmas Price Index

Life-sized Gingerbread Branch to show the Annual Christmas Price Index from PNC Bank. The bank, made of real gingerbread, featured the 12 gifts from “The Twelve Day of Christmas” song using their prices as a financial reference.

Designed at Deutsch Inc.

2015

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Deutsch Inc
Client: PNC Financial Services Group
Chief Creative Officer: Kerry Keenan
Group Creative Director: Jeremy Bernstein
Senior Art Director: Alex Avis
Senior Copywriter: Justin Lee
Interactive Design Director: Aliza Adam
Designer, Illustrator: Lynne Yun
Designer: Belén La Rivera
Interactive Designer: Alex Miller
Fabrication: Design Compendium
Bakery: Bredenbeck’s
Photographer: Jeremiah Wilson

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