Bembos is a well-known Peruvian burger brand that needed to refresh its identity to stay relevant in a competitive, fast-evolving market. The goal was to connect with a younger audience while preserving its authentic flavor and local spirit.

We updated the brand’s visual identity to feel fresh and modern, with a flexible and expressive system rooted in indulgence and bold personality. Stickers became a key brand element, used across communications to tie everything together. We refined the logo, adjusted the color palette, and developed a dynamic graphic and typographic system where flavor takes the lead.