World Cocoa Tourism Network
The World Cocoa and Derivatives Tourism Destinations Network is a global initiative that connects culture, flavor, and sustainable tourism. It brings together countries, producers, and organizations to offer immersive experiences around cocoa (from its cultivation to its transformation into chocolate) highlighting its cultural, economic, and gastronomic significance.
Its visual identity reflects this richness through a warm, editorial approach combined with flexible elements that adapt across countries, formats, and partners. The design celebrates cocoa as both a product and a cultural legacy, integrating cues from agriculture, artisanal production, and travel.
Built to resonate with tourism and gastronomy audiences-as well as institutions and government agencies-,the system is professional yet engaging. It paves the way for the Network to become a trusted source of market knowledge and educational content, inviting visitors, organizations, and producers to take part in a shared global journey.
2024. For further insight and other case studies, check out: